Strategy-First Thinking
We define what the brand should mean before we decide how it should look.
Brand Identity
Services in South Africa
Comprehensive brand systems that communicate who you are instantly. Logo, typography, color, motion, and usage guidance - all aligned and documented. Trusted by businesses across South Africa.
How We Work
Our proven process.
Identity work is structured around strategy first, then craft, then systemization so the final brand holds up beyond the presentation deck.
- 01
Discovery
We define positioning, audience, competitors, and brand personality before starting visual exploration.
- 02
Concept Direction
Multiple distinct routes are explored with rationale, mood, color, and compositional direction.
- 03
Identity Design
The chosen route is refined into a full logo suite, type system, color palette, and supporting visual language.
- 04
Motion & Applications
Animated marks and application examples bring the identity into realistic digital and brand contexts.
- 05
Guidelines & Delivery
Usage rules, asset exports, and documented examples are prepared so the brand stays consistent after handoff.
Why GAP3 in South Africa
Why businesses choose GAP3.
Original Work Only
Every identity is developed from scratch rather than templated or lightly remixed.
Motion as Standard
Brand identity is treated as something that lives on screens, not just on static stationery.
Systematic Design
We create brand systems that work together consistently rather than isolated individual assets.
Comprehensive Guidelines
Teams get clear rules, examples, and exceptions so the identity survives real-world use.
Collaborative Process
Brand work is handled through structured review and direct feedback rather than vague aesthetic guesswork.
Deliverables
What you receive.
Full Logo Suite
Primary, secondary, icon, stacked, and horizontal logo variations prepared for real use cases.
Color System
Primary and supporting palettes with production-ready values and usage guidance.
Typography System
Display, heading, body, and support typography defined as a coordinated scale.
Icon Set
A custom icon language aligned to the visual personality of the brand.
Animated Logo
Motion versions of the identity for digital touchpoints and product experiences.
Social Media Kit
Profiles, covers, and reusable social assets aligned with the full identity system.
Brand Guidelines PDF
A practical ruleset covering usage, behavior, examples, and misuse cases.
Master Asset Library
Organized exports in the formats internal teams and vendors actually need.
By The Numbers
Measurable performance impact.
50+
Brands Created
3x
Avg. Brand Recall Lift
100%
Original Work
3 Weeks
Avg. Turnaround
Investment
Transparent pricing.
Starter
Logo Starter
₹
8,000
/ project
Two logo concepts with revisions and a clean palette.
2 logo concepts
2 revisions
Color palette
PNG & SVG files
Branding design only.
Popular
Most Popular
Brand Kit
₹
18,000
/ project
Brand kit with typography, colors, and social logo kit.
3 logo concepts
Typography system
Brand colors
Social media logo kit
Branding design only.
Enterprise
Complete Identity
₹
40,000
/ project
Full brand guidelines with business card and social brand kit.
4 logo concepts
Full brand guidelines
Business card design
Social media brand kit
Branding design only.
GST Notice
Prices exclude GST. India (IN): 18% GST is added at checkout.
FAQ
Common questions.
We run a structured brand strategy workshop before any design begins. That discovery process defining positioning, audience, and personality is what separates a brand that works from a logo that only looks nice.
We present 2 to 3 distinct directions in the first round, each with clear rationale. This gives you real choice without the paralysis of 10 nearly identical options.
Yes. We recommend fonts based on your budget and use case across web, print, and apps, and advise on licensing. Where possible we recommend fonts with permissive open-source licenses.
Yes. We do brand evolution by refining and systemizing an existing identity without losing brand equity. We'll audit what exists, keep what works, and evolve what doesn't.
AI, EPS, SVG, PNG in all required sizes and color variants, PDF brand guidelines, motion assets where needed, and a master package with everything clearly organized.